Digest, the Monday briefing
What needs action and what moved this week, computed live from Castle's own data (creators · deals · outreach · tools). Nothing to maintain; it's true the moment you open it, and every item links straight to where you act on it.
Today, work queue
What to do right now, who to contact next, follow-ups due, replies to action. Logging a touch saves to the shared DB.
Inbox
Every DM your X accounts receive, pulled in automatically and grouped by the account that got it. Match the sender to a creator, reply right here or open the full conversation, then mark it handled or pass it to Tom. Search, filter to unread, and it refreshes on its own.
⚠ End-to-end-encrypted DMs don't appear here. X can't share encrypted messages with any tool, so this won't catch them and can't even tell they exist. For accounts that do outreach, check that account directly on X for encrypted replies (often the warmest ones). Everything un-encrypted shows below.
Dashboard
Priority, self-ranking hot-list
Coverage - click a tile to filter Creators
Outreach status - click a stage to open it in Creators
By market - click to open that market in Creators
This week
Outreach by day
DMs actually sent, last 14 days
By sending account
Which account did the work
Sourcing & funnel
Program
Creators
Live from the shared database, search, filter, and set a status + notes per creator. Edits save to Supabase and sync to everyone instantly.
Agencies
The agency channel, one contact reaches several creators.
Roster, Castle's signed deals
Castle's existing signed streamers + real terms. Editable, click any box to update; changes save to the shared DB.
Standard streamer deal: $400 fill / stream · 3× wager · 50% withdrawal · $100/wk giveaway credit · 35-min min · Castle Arena ≥90% of stream. Terms flex per creator.
Pipeline
The active deal funnel, drag a creator between stages as things progress. Unworked creators live in the Today queue; they land here once first contact is logged.
Performance, return on the creator program
The money story: what each signed deal costs vs the NGR it drives. Enter figures per deal from Castle's affiliate dashboard, the P&L + charts update live. This is the number that justifies scaling the program.
Deal intelligence - which deal structures actually survive. Works on the roster you already have, no NGR needed.
Fire rate by deal structure
% of deals that ended up Fired, higher is worse
Fire rate by channel
Streamer vs Discord vs X/Insta
Return on spend - needs NGR from Castle's affiliate dashboard
NGR by creator
Net gaming revenue driven, per signed deal
Return on spend by creator
NGR ÷ spend, who pays back
Per-deal performance - editable; ROI is calculated
| Creator | Ref code | Signups | Depositors | NGR | Spend | ROI |
|---|
Retention, renewals & poaching
Re-sign your own deals before they lapse (cheapest revenue there is), and watch rivals' creators for when their deal expires.
Poaching board, rival-locked creators
Rival-locked creators by brand
Who owns the most sponsorable creators, your pipeline for when deals lapse
Content, short-form clips
The clip pipeline (~2/day): Tom sends raw clips on Discord → Received → Rendered → Delivered to the Drive → Castle posts. Files stay on the Drive; this is the posting queue. Each clip carries both destinations (Reel·IG + 16:9·X) with their own file, copy and Posted state, hit copy and paste straight into the post, then tick Posted and drop in the live link.
Social, owned channels
What Castle actually posts on its own channels and how it performs, synced from Buffer every 3 hours. One card per post with its live engagement (views, reach, interactions). Use it to see which content lands, the numbers refresh on already-published posts, so they climb over time. Posting itself still happens in Buffer; this is the record.
Tools & costs
Every tool this function runs on, billed to Castle's card, tracked against the agreed ~£140/mo ceiling. Editable: click any box to update.
Monthly spend by category
Recurring cost split (excludes one-offs)
Spend by tool
Monthly-equivalent per tool
All tools
| Tool | Category | Cost | Cadence | Status | Notes |
|---|