Castle · partnerships
Castle · partnerships
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Digest — the Monday briefing

What needs action and what moved this week — computed live from Castle's own data (creators · deals · outreach · tools). Nothing to maintain; it's true the moment you open it, and every item links straight to where you act on it.

Today — work queue

What to do right now — who to contact next, follow-ups due, replies to action. Logging a touch saves to the shared DB.
Sending X DMs asevery sent ✓ / DM locked / followed logs against this account — switch it before you switch accounts on X

Dashboard

Priority — self-ranking hot-list
Coverage — click a tile to filter Creators
Outreach status — click a stage to open it in Creators
By market — click to open that market in Creators
This week

Outreach by day

DMs actually sent, last 14 days

By sending account

Which account did the work
Sourcing & funnel
Program

Creators

Live from the shared database — search, filter, and set a status + notes per creator. Edits save to Supabase and sync to everyone instantly.

Agencies

The agency channel — one contact reaches several creators.

Roster — Castle's signed deals

Castle's existing signed streamers + real terms. Editable — click any box to update; changes save to the shared DB.
Standard streamer deal: $400 fill / stream · 3× wager · 50% withdrawal · $100/wk giveaway credit · 35-min min · Castle Arena ≥90% of stream. Terms flex per creator.

Pipeline

The active deal funnel — drag a creator between stages as things progress. Unworked creators live in the Today queue; they land here once first contact is logged.

Performance — return on the creator program

The money story: what each signed deal costs vs the NGR it drives. Enter figures per deal from Castle's affiliate dashboard — the P&L + charts update live. This is the number that justifies scaling the program.
Deal intelligence — which deal structures actually survive. Works on the roster you already have, no NGR needed.

Fire rate by deal structure

% of deals that ended up Fired — higher is worse

Fire rate by channel

Streamer vs Discord vs X/Insta
Return on spend — needs NGR from Castle's affiliate dashboard

NGR by creator

Net gaming revenue driven, per signed deal

Return on spend by creator

NGR ÷ spend — who pays back
Per-deal performance — editable; ROI is calculated
CreatorRef codeSignupsDepositorsNGRSpendROI
Retention — renewals & poaching
Re-sign your own deals before they lapse (cheapest revenue there is), and watch rivals' creators for when their deal expires.
Poaching board — rival-locked creators

Rival-locked creators by brand

Who owns the most sponsorable creators — your pipeline for when deals lapse

Content — short-form clips

The clip pipeline (~2/day): Tom sends raw clips on Discord → ReceivedRenderedDelivered to the Drive → Castle posts. Files stay on the Drive; this is the posting queue. Each clip carries both destinations (Reel·IG + 16:9·X) with their own file, copy and Posted state — hit copy and paste straight into the post, then tick Posted and drop in the live link.
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Tools & costs

Every tool this function runs on — billed to Castle's card, tracked against the agreed ~£140/mo ceiling. Editable: click any box to update.

Monthly spend by category

Recurring cost split (excludes one-offs)

Spend by tool

Monthly-equivalent per tool
All tools
ToolCategoryCostCadenceStatusNotes