Today — work queue
What to do right now — who to contact next, follow-ups due, replies to action. Logging a touch saves to the shared DB.
Creator acquisition — overview
Priority — self-ranking hot-list
Coverage
Outreach status
LIVE The shared operating view — updates as creators are sourced & vetted and as the team works the pipeline. Outreach outcomes (pipeline / analytics) fill with real numbers once sending begins (~late Jul).
Creators
Live from the shared database — search, filter, and set a status + notes per creator. Edits save to Supabase and sync to everyone instantly.
Markets
Per-market coverage against the 1,000-row target.
Agencies
The agency channel — one contact reaches several creators.
Roster — Castle's signed deals
Castle's existing signed streamers + real terms. Editable — click any box to update; changes save to the shared DB. The sourced pipeline has zero overlap, so no wasted re-pitches.
Pipeline
The active deal funnel — drag a creator between stages as things progress. Unworked creators live in the Today queue; they land here once first contact is logged.
Sending & warmup
The email infrastructure — 3 dedicated domains, 9 mailboxes (Alexandra Carter), DKIM/DMARC set, all warming on Instantly since 7 Jul. First careful sends ~late Jul.
Warmup
Domains & mailboxes
Ramp plan
Pre-send checklist
Analytics
Sourcing coverage by market now — live outreach results (sent → replied → signed → NGR) fill in once sending starts ~late Jul.
By market
Return on spend
Performance — return on the creator program
The money story: what each signed deal costs vs the NGR it drives. Enter figures per deal from Castle's affiliate dashboard — the P&L + charts update live. This is the number that justifies scaling the program.
NGR by creator
Net gaming revenue driven, per signed deal
Return on spend by creator
NGR ÷ spend — who pays back
Per-deal performance — editable; ROI is calculated
| Creator | Ref code | Signups | Depositors | NGR | Spend | ROI |
|---|
Weekly report
The week at a glance — built for the Tom/Ethan catch-up. Everything here is live; screenshot it or talk straight off it.
Outreach by day
DMs actually sent, last 14 days
By sending account
Which account did the work
Pipeline now
Where every worked creator sits
Program
Renewals & poaching
Two retention plays. Renewals: re-sign your own deals before they lapse (cheapest revenue there is). Poaching: a watch-list of creators currently locked to a rival — approach them when their deal expires.
Renewals — your signed deals by end date
Poaching board — rival-locked creators
Rival-locked creators by brand
Who owns the most sponsorable creators — your pipeline for when deals lapse
Content — short-form clips
The clip pipeline (~2/day): Tom sends raw clips on Discord → Received → Rendered → Delivered to the Drive → Castle posts. Files stay on the Drive; this is the posting queue. Each clip carries both destinations (Reel·IG + 16:9·X) with their own file, copy and Posted state — hit copy and paste straight into the post, then tick Posted and drop in the live link.
Tools & costs
Every tool this function runs on — billed to Castle's card, tracked against the agreed ~£140/mo ceiling. Editable: click any box to update.
Monthly spend by category
Recurring cost split (excludes one-offs)
Spend by tool
Monthly-equivalent per tool
All tools
| Tool | Category | Cost | Cadence | Status | Notes |
|---|