Today — work queue
What to do right now — who to contact next, follow-ups due, replies to action. Logging a touch saves to the shared DB.
Creator acquisition — overview
Priority — self-ranking hot-list
Coverage
Outreach status
LIVE The shared operating view — updates as creators are sourced & vetted and as the team works the pipeline. Outreach outcomes (pipeline / analytics) fill with real numbers once sending begins (~late Jul).
Creators
Live from the shared database — search, filter, and set a status + notes per creator. Edits save to Supabase and sync to everyone instantly.
Markets
Per-market coverage against the 1,000-row target.
Agencies
The agency channel — one contact reaches several creators.
Roster — Castle's signed deals
Castle's existing signed streamers + real terms. Editable — click any box to update; changes save to the shared DB. The sourced pipeline has zero overlap, so no wasted re-pitches.
Pipeline
The active deal funnel — drag a creator between stages as things progress. Unworked creators live in the Today queue; they land here once first contact is logged.
Sending & warmup
The email infrastructure — 3 dedicated domains, 9 mailboxes (Alexandra Carter), DKIM/DMARC set, all warming on Instantly since 7 Jul. First careful sends ~late Jul.
Warmup
Domains & mailboxes
Ramp plan
Pre-send checklist
Analytics
Sourcing coverage by market now — live outreach results (sent → replied → signed → NGR) fill in once sending starts ~late Jul.
By market
Return on spend
Performance — return on the creator program
The money story: what each signed deal costs vs the NGR it drives. Enter figures per deal from Castle's affiliate dashboard — the P&L + charts update live. This is the number that justifies scaling the program.
NGR by creator
Net gaming revenue driven, per signed deal
Return on spend by creator
NGR ÷ spend — who pays back
Per-deal performance — editable; ROI is calculated
| Creator | Ref code | Signups | Depositors | NGR | Spend | ROI |
|---|
Renewals & poaching
Two retention plays. Renewals: re-sign your own deals before they lapse (cheapest revenue there is). Poaching: a watch-list of creators currently locked to a rival — approach them when their deal expires.
Renewals — your signed deals by end date
Poaching board — rival-locked creators
Rival-locked creators by brand
Who owns the most sponsorable creators — your pipeline for when deals lapse
Tools & costs
Every tool this function runs on — billed to Castle's card, tracked against the agreed ~£140/mo ceiling. Editable: click any box to update.
Monthly spend by category
Recurring cost split (excludes one-offs)
Spend by tool
Monthly-equivalent per tool
All tools
| Tool | Category | Cost | Cadence | Status | Notes |
|---|