Today — work queue
What to do right now — who to contact next, follow-ups due, replies to action. Logging a touch saves to the shared DB.
Dashboard
Priority — self-ranking hot-list
Coverage — click a tile to filter Creators
Outreach status — click a stage to open it in Creators
By market — click to open that market in Creators
This week
Outreach by day
DMs actually sent, last 14 days
By sending account
Which account did the work
Sourcing & funnel
Program
Creators
Live from the shared database — search, filter, and set a status + notes per creator. Edits save to Supabase and sync to everyone instantly.
Agencies
The agency channel — one contact reaches several creators.
Roster — Castle's signed deals
Castle's existing signed streamers + real terms. Editable — click any box to update; changes save to the shared DB. The sourced pipeline has zero overlap, so no wasted re-pitches.
Pipeline
The active deal funnel — drag a creator between stages as things progress. Unworked creators live in the Today queue; they land here once first contact is logged.
Performance — return on the creator program
The money story: what each signed deal costs vs the NGR it drives. Enter figures per deal from Castle's affiliate dashboard — the P&L + charts update live. This is the number that justifies scaling the program.
Deal intelligence — which deal structures actually survive. Works on the roster you already have, no NGR needed.
Fire rate by deal structure
% of deals that ended up Fired — higher is worse
Fire rate by channel
Streamer vs Discord vs X/Insta
Return on spend — needs NGR from Castle's affiliate dashboard
NGR by creator
Net gaming revenue driven, per signed deal
Return on spend by creator
NGR ÷ spend — who pays back
Per-deal performance — editable; ROI is calculated
| Creator | Ref code | Signups | Depositors | NGR | Spend | ROI |
|---|
Retention — renewals & poaching
Re-sign your own deals before they lapse (cheapest revenue there is), and watch rivals' creators for when their deal expires.
Poaching board — rival-locked creators
Rival-locked creators by brand
Who owns the most sponsorable creators — your pipeline for when deals lapse
Content — short-form clips
The clip pipeline (~2/day): Tom sends raw clips on Discord → Received → Rendered → Delivered to the Drive → Castle posts. Files stay on the Drive; this is the posting queue. Each clip carries both destinations (Reel·IG + 16:9·X) with their own file, copy and Posted state — hit copy and paste straight into the post, then tick Posted and drop in the live link.
Tools & costs
Every tool this function runs on — billed to Castle's card, tracked against the agreed ~£140/mo ceiling. Editable: click any box to update.
Monthly spend by category
Recurring cost split (excludes one-offs)
Spend by tool
Monthly-equivalent per tool
All tools
| Tool | Category | Cost | Cadence | Status | Notes |
|---|