Pipeline
What needs action first: ref codes, community signals, replies waiting, follow-ups due, lapsing deals. Computed live from Castle's data; every item links straight to where you act on it.
Outreach
Pick a channel below, then work it. Each channel is its own compartment: who to contact next, your pace, and its replies. Logging a touch saves to the shared DB.
Inbox
Every DM your X accounts receive, pulled in automatically and grouped by the account that got it. Match the sender to a creator, reply right here or open the full conversation, then mark it handled or pass it to Tom. Search, filter to unread, and it refreshes on its own.
Applications
Applications from the sign-up forms, auto-vetted on arrival (profile, viewbotting, rival scan) and matched to a known creator where possible. Read-only mirror - review the vet, then decide in Discord by dragging the channel. Split by type below.
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Roster
Signed-streamer health, re-checked automatically: viewbotting, rival-sponsor, activity drift, and deal-channel churn.
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Email campaigns
Live from Instantly: leads, contacted, replies, bounces, reply rate.
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Poaching, rival-locked creators
Who owns the most sponsorable creators, your pipeline for when their deals lapse.
Rival-locked creators by brand
Who owns the most sponsorable creators, your pipeline for when deals lapse
Community
Castle's own Discord community, read for opportunities (sponsorship asks, warm leads, deal signals) plus flags, recurring questions and trends. Each links to the real message.
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Creators
Every creator and contact in the operation. Search or filter, click a person for their full page.
Properties
Sponsorable communities + sites. Click any cell to edit.
Server outreach pitch (first-touch, warm-first)
Deals
Every signed deal + its terms, filtered by type (Streamer, Discord, UGC). Each row shows the creator's health inline; the Health tab has the detailed radars. Click any box to edit.
Standard streamer deal: $400 fill / stream · 3× wager · 50% withdrawal · $100/wk giveaway credit · 35-min min · Castle Arena ≥90% of stream. Terms flex per creator.
Deal board
The active deal funnel, drag a creator between stages as things progress. Unworked creators live in the Today queue; they land here once first contact is logged.
Deal ROI, per-deal profit and loss
Which signed deals make money: streamer Net EV + players Net EV (Castle's fills are already netted out inside Net EV). Live from the affiliate feed.
How ROI is calculated
ROI = Streamer Net EV + Players Net EV
Streamer Net EV
Players Net EV
Cost is already inside Net EV
Net EV returned by creator
streamer + players Net EV, per signed deal
ROI (net $) by creator
streamer + players Net EV, green = profit
Deal intelligence - which deal structures survive
Fire rate by deal structure
% of deals that ended up Fired, higher is worse
Fire rate by channel
Streamer vs Discord vs X/Insta
Per-deal ROI - live from Castle's feed; paste a Castle code to wire an unlinked deal
| Creator | Castle code | Fills | Streamer Net EV | Players Net EV | ROI |
|---|
ROI Calculator
Project a deal's ROI before you sign it - a what-if model, not live data.
Deal terms
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projected Net EV · what Castle keeps
ROI by referred players
How the deal scales — half, expected, and double the referred players.
Our posts, short-form clips we publish
The clip pipeline (~2/day): Tom sends raw clips on Discord → Received → Rendered → Delivered to the Drive → Castle posts. Files stay on the Drive; this is the posting queue. Each clip carries both destinations (Reel·IG + 16:9·X) with their own file, copy and Posted state, hit copy and paste straight into the post, then tick Posted and drop in the live link.
Socials
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Under construction
Owned social channels are moving here.
Tools & costs
Every tool this function runs on, billed to Castle's card. Editable: click any box to update.
Monthly spend by category
Recurring cost split (excludes one-offs)
Spend by tool
Monthly-equivalent per tool
Subscriptions & usage (recurring)
| Tool | Category | Cost | Cadence | Status | Notes |
|---|
One-off payments (paid once, not counted in the totals above)
| Tool | Category | Cost | Cadence | Status | Notes |
|---|
Automations
Topology - the live map; click any node to inspect + jump
Node detail
Click any node in the map to inspect it: what it does, where it runs, its last run and health, and a jump to its data.
Strategy
The marketing plan as a live tracker. Click any status to change it (saves for the whole team). Amber = our lane.
Works in progress
Builds that are live but not fully rolled out yet, gathered here so they’re easy to find and try. Opening one doesn’t change anything about it.
UGC skit leads
Paid short-form UGC creators, the first-touch desk. Tom + Ethan set the rate.
Streamer clips
Clip links streamers post in the Castle Streamers Active channel, mirrored read-only from Discord.
VIP Players
The demand side: Castle's whales, linked back to the creators who brought them. Live from Castle's affiliate feed, hashed player ids.
ROI trend
Per-code ROI by month, from Castle's affiliate feed.
Telegram deals
Every "Castle x" deal group with Tom, by stage. Move a card to re-file its Telegram folder.
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Socials directory
Every creator's social pages in one place, clickable. Filter by platform to batch (e.g. every Instagram).