Castle · partnerships
Castle · partnerships
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Creator acquisition — overview

Priority — self-ranking hot-list
Coverage
Outreach status
LIVE  The shared operating view — updates as creators are sourced & vetted and as the team works the pipeline. Outreach outcomes (pipeline / analytics) fill with real numbers once sending begins (~late Jul).

Creators

Live from the shared database — search, filter, and set a status + notes per creator. Edits save to Supabase and sync to everyone instantly.

Markets

Per-market coverage against the 1,000-row target.

Agencies

The agency channel — one contact reaches several creators.

Pipeline

Live from the vetted hot-list — every name and where it sits in the outreach funnel. Moves through the stages as outreach progresses.

Sending & warmup

The email infrastructure — 3 dedicated domains, 9 mailboxes (Alexandra Carter), DKIM/DMARC set, all warming on Instantly since 7 Jul. First careful sends ~late Jul.
Warmup
Domains & mailboxes
Ramp plan
Pre-send checklist

Analytics

Sourcing coverage by market now — live outreach results (sent → replied → signed → NGR) fill in once sending starts ~late Jul.
By market
Return on spend